For mobile game publishers

Mobile game UGC.
Powered
by players.

Your game. Their gameplay. A whole new audience.

Match with everyday players who turn your game into original videos — and put it in front of the next players.

Build your campaign Explore the approach ↓

The power of many

1 million^*video views

250 players × 2 videos × 2,000 views

Hundreds of videos. More chances to get discovered.
A path from watching your game to playing it.

01 / The matching model

One brief.
A whole world
of players.

You create the campaign. Our algorithm matches suitable players — so you can focus on your game.

Let’s talk about your audience

01
You define the campaign.
Choose your audience, gameplay brief, rewards and qualifying in-game actions.
02
We match the right players.
GameGigs handles matching. Players can apply or join through a direct match, depending on your campaign.
03
They play. Create. Share.
Many players publish their own moments, tips and discoveries. You don’t need to source or select individual creators.

Illustrative scene of friends enjoying mobile games together — Everyday players.
Extraordinary possibilities.

02 / Player-led UGC at scale

Small channels.
Collective impact.

Bring together people who enjoy playing, exploring and sharing. Every player adds another perspective on your game.

Engagement starts in the game.

Build around meaningful gameplay, from learning the mechanics to reaching milestones.

Content comes from the experience.

Original gameplay clips from many players, including people building a channel from zero.

Discovery travels through content.

Each post on TikTok, Instagram or YouTube becomes another way into your game.

03 / From views to players

Great gameplay.
A bigger audience.

Turn player-led UGC into game discovery. Every shared moment gives someone new a reason to watch, tap and play.

01 THE CONTENT
Made by players.
Original clips, clever tips and unexpected wins. Your game, through their eyes.
02 THE MULTIPLIER
Seen by new audiences.
Many voices. Many feeds. More opportunities for your game to get discovered.
03 THE NEXT PLAYER
From watching to playing.
Campaign links connect discovery with new players and meaningful in-game actions.

Your game. More perspectives. More ways to grow.

Build your campaign

The details

Good questions.
Clear answers.

Matching, measurement and how the campaign model works.

What is player-led UGC for mobile games?

Player-led user-generated content (UGC) is gameplay content made by the people playing your game. With GameGigs, matched players follow a campaign brief and publish their own clips, tips or highlights. The goal is a broad range of original videos across many small accounts, giving your game more perspectives and opportunities for discovery.

Do we need to choose or manage individual creators?

No. You define the campaign and audience; GameGigs handles player matching. Our algorithm identifies suitable participants, who can apply or be matched directly according to the campaign setup. The model is built around many relevant players contributing content, rather than a publisher manually assembling a shortlist of influencers.

How does this support mobile game user acquisition?

GameGigs connects rewarded user acquisition with social gameplay content. Participants engage with the game and publish videos that can introduce it to more people. Where referral rewards are included, new players must meet the campaign’s qualifying conditions. An install alone may not qualify. This creates a way to test content-led player acquisition alongside your existing UA channels.

How is this different from influencer marketing?

The starting point is game fit and participation, rather than a large follower count. Campaigns bring together everyday gamers and emerging creators, including new channels. The aim is distributed content production: many gameplay moments, creative angles and opportunities for video views across a wider group of participants.

What can we measure in a campaign?

We agree reporting and attribution during campaign scoping: qualifying videos, eligible views, referred players and supported in-game events. Retention, lifetime value (LTV) and return on ad spend (ROAS) can be evaluation goals where the required data is available. Integrations, reporting scope and success criteria are agreed before launch; results are not guaranteed.

Can we use the gameplay videos as paid ad creatives?

Content reuse in paid social or other advertising requires an explicit licence. We can discuss usage rights, editing, channels and duration as part of the campaign scope. Publishing a gameplay video does not automatically grant the publisher advertising rights. Participants must follow the brief and applicable advertising-disclosure rules.

Your next growth move

Let’s get your game
into more hands.

Share your game and the audience you want to reach. We’ll discuss matching, content, rewards and the right scope for your campaign.

A game and audience to start with
A brief and goals agreed together
Campaign scope and budget agreed upfront

Prefer email? Contact our team.

Meet GameGigs See the player experience Explore campaign rewards

* Video previews and view counts are examples. Actual results may vary.

Mobile game UGC. Powered by players.

1 million*video views

One brief. A whole world of players.

You define the campaign.

We match the right players.

They play. Create. Share.

Small channels. Collective impact.

Engagement starts in the game.

Content comes from the experience.

Discovery travels through content.

Great gameplay.A bigger audience.

Made by players.

Seen by new audiences.

From watching to playing.

Good questions. Clear answers.

Let’s get your game into more hands.